The Litter Less Campaign educates children and youth around the world on the issue of litter and gives them the opportunity to engage their local communities in awareness-raising activities.
The Litter Less Campaign (LLC) is a joint project between Mars Wrigley Foundation and Foundation for Environmental Education (FEE). Running for 11 consecutive years (Phase I, II, III and IV) all around the globe, it underlines tangibly the importance of dealing with the issue of litter and waste.
The efficient efforts of participating schools and National Operators and the campaign’s continued development ensuring relevance and engagement, are major contributing factors to the LLC success.
The campaign is very popular and since its implementation in 2011, more than 4,6 million students for 35 countries participated. Through continuous evaluation, the improvement in students’ knowledge and behaviour change regarding litter and waste management as well as their vivid interest and eagerness to learn have been documented.
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main objectives
To reduce the litter and waste footprint of communities by strengthening students’ litter and waste literacy.
To increase student knowledge and practical skills in preventing and managing litter and waste, thereby promoting the Circular economy concept and fostering long-term behaviour change, in the contexts of the Sustainable Development Goals (SDGs).
To promote and improve the schools’/and/or nearby surroundings waste management.
To collaborate with other schools nationally or internationally to disseminate good examples, encourage them to take action, and increase the positive impact.
To create documentation of good practices and disseminate them through social media and websites.
How does it work?
In the Litter Less Campaign for the Eco-Schools programme, participating schools will implement the Campaign through the Seven Steps framework.
Each school is required to monitor the waste and litter produced in schools with the aim of improving waste management. Each school also implements one Community Action Day, involving the whole school as well as parents, local stakeholders and Mars Wrigley associates. Schools will share their achievements through Green Flag applications. The best stories will be reported to FEE.
