The Litter Less Campaign (LLC) is a joint project between Mars Wrigley Foundation and Foundation for Environmental Education (FEE). Running for 10 consecutive years (Phase I, II, III and IV) all around the globe, it underlines tangibly the importance of dealing with the issue of litter and waste.
The LLC aims to engage and educate students on the issues of litter and waste, encourage students to reduce their negative impact on the environment and raise awareness of litter and waste issues within their communities.
Find out more about the LLC here: About the Campaign — Young Reporters for the Environment (yre.global)
Starting from September 2021 all countries from the FEE network and organisations not members of FEE are invited to join activities, use the Treasure earth App and planned actions, share case stories on social media with the hashtag #litterlesscampaign, participate in the mini-competition and win prizes if there entries are submitted through FEE member organizations.
Online Launch Of Campaign
The campaign will be introduced to students, teachers and National Operators through a launch webinar on 21st September at 2-3pm CEST. During the webinar, we will introduce participants to the campaign, competition and share some interesting case stories from schools and students participating in the campaign.
Register for the launch here: https://us02web.zoom.us/j/81900893639
About the Campaign
The mini Litter Less L campaign (#litterlesscampaign) is designed as a 10-days campaign in which seven actions promoting sustainable behaviour change of litter and waste need to be completed. The actions are easy to fulfil, short and can be adaptable to any context (e.g. as a lesson in school or activity in a youth group meeting). We generally recommend completing one action per school day from the 19th to the 27th, however, teachers and youth guides can freely adapt the number of actions completed per day to the context they work in.
Find all actions and Help notes on this page: Mini Litter Less Campaign 2021 — Young Reporters for the Environment (yre.global)
Partnership with Now.Here and sharing on Social Media
FEE has partnered with Now.Here, a Singapore based company, who developed the Treasure Earth app. The values promoted by Now.here are aligned with the FEE’s values and the app allows teachers and students with access to the internet an easy way of carrying out the actions either individually or as a group. The app releases only one action per day but you will be able to find them on our social media as well.
Download the app on your phone!!
The activities require participants to post their thoughts, emotions, photos and videos (max 1 minute) in social media and/or in the Treasure Earth app. We strongly request that any posts carried out by participants will use the hashtag #litterlesscampaign!
Mini Litter Less Campaign Competition
The most challenging action is the ’Zero-waste Day’ (Action 5) where students try to live a whole day without producing waste at all. i.e. they can separate their waste but not produce new waste that goes to incineration or landfill. Students can have the opportunity to submit their ’Zero-waste’ 1-minute videos as entries to a Litter Less Mini competition also if they are not enrolled in the LEAF, YRE and Eco-Schools network.
Find out more about the competition and more by following the link: Mini Litter Less Campaign 2021 — Young Reporters for the Environment (yre.global)